I was thinking the other day about my consulting practice and what others are doing in the sales training space. I was wondering what I do that keeps my clients engaged (and paying my invoices!). The answer is that I provide a strategic sales plans with specific tactical sales training that works dependent on what is going on in the sales pipeline as defined by a sales plan template. I do simple, common sense, chop wood – carry water strategic and tactical sales training. My sales plan and sales plan template keeps everything in place.
Other trainers do a lot more tactical stuff and a ton of it is great. The questions I have are when do use a tactics like, scripts for appointment setting, objection handling, trail closing questions and so forth? How do you coach effectively a team where there is naturally a difference in skill set and personality?
So back to strategic and tactical. What the heck does that mean? What is the difference between tactical and strategic? Now the truth is that I am not the sharpest knife in the drawer, so for that answer I turned to someone a bunch smarter than me… my wife! (it’s way true). She said think of it this way. During a war, there is a strategy set by leaders with an overall goal in mind. Tactics are the individual actions necessary to carry out the strategy that moves you incrementally towards that goal. Tactics are the substance of strategy and require solid management and leadership. Ah ha!
Now all you really need is a how to how to create a simple sales plan to define your strategy. Then train on the tactics.
If you don’t have a Simple Sales Plan that works consider purchasing my low cost ($149.00) 100 % GUARANTEED Training Video with all the instruction, tools and a simple sales plan template that you need to execute for a sales team or individual.
If it doesn’t work for you, I will refund 100% of your investment NO QUESTIONS asked.
a simple sales plan
Bob Davis is the President of simple.sales.strategy in Austin, TX providing sales training and holding sales people accountable to a proven, systematic sales system including sales plan tempates. He can be reached at 512.658.9500 or firstname.lastname@example.org