What the heck can that mean? Maybe you need something with a little more heft (and expense) to get your sales and margins up. A sticky note? How is that for a high tech tool? No software, no hardware, no tricky program or slight of hand, workbooks or homework or a shot at being the next best selling business book. I don’t think so. Thats not much of a sales plan. Maybe you need a fresh look at your sales plan – team – efforts – markets – resources. I use large sticky notes and a Sharpie when I work with my clients and their sales teams. In this session we build the foundation by taking a new look at where they have been, what they are doing now and where they want to go. No sense throwing the baby out with the bath water. I facilitate this among the ones who know what is happening in your market. Your sales team. So what happens after a few hours in an audit or discovery session? We end up with a wall of ideas, most good, some out of the box and some not so good. Now we have a base or foundation to work from. Here is a short example of the categories that we uncover and explore. The we leverage this data into a simple sales plan template.
- Markets served/not served and why.
- Concentrics, Clones or “Look A-likes”
- Most “growable” accounts and markets.
- Areas of resistance to success.
- Sales Plan Template
- Word Development – An Elevator Statement, a value proposition and the beginnings of scripting for emails, letters and phone calls.
- Best practices.
- Underutilized assets.
From there we can see the “gaps” that exist in the current plan. Now we have a beginning road map out to a desired goal. Simple, defined and accountable. I finished this exercise recently with a sales team in two meetings and reviewed it with my client. When I asked him if I delivered the value he expected, his response was “I got much more than I anticipated”. That made me VERY happy.
If you don’t have a Simple Sales Plan that works consider purchasing my low cost ($149.00) 100 % GUARANTEED Training Video with all the tools, templates you need to execute for yourself or a sales team.
If it doesn’t work for you, I will refund your investment NO QUESTIONS asked.
a simple sales plan