A “lead” has value. It cost money to exist and will cost more to nurture. And if it is an unqualified lead, the more time, money and effort that is extended, the more underperforming it becomes. What of that solid lead or potential account that has been or is being “worked on” or “I left a message” without delivering results? What about that “great” lead that is chased down only to find at the RFQ stage you can’t meet the price point or you just found out that the buyer’s sister is your competitor. You need a sales business plan.
Managing a lead through a defined pipeline is essential to leveraging the value of that lead. A sales process supports accurate qualification; that the prospect buys what you sell, allows sales management to see a lead as it progresses, institute corrective action and creative solutions if it gets stuck and provides tools and content for seven touches through a DEFINED pipeline or stages defined in the sales plan template. Then sales management can identify how and when to apply the appropriate sales training to create corrective action.
Sales Management through a thought-through sales business plan including a sales plan template, ongoing management and the appropriate sales training provides growth potential and protects sales resources. Ultimately it also does what it is intended to do. Sell more of your product.
If you don’t have a Simple Sales Plan that works consider purchasing my low cost 100 % GUARANTEED Training Video with all the instruction, tools and a simple sales template that you need to execute for a sales team or individual.
If it doesn’t work for you, I will refund 100% of your investment NO QUESTIONS asked.
a simple sales plan
Bob Davis is the President of simple.sales.strategy in Austin, TX providing sales training and holding sales people accountable to a proven, systematic sales system. He can be reached at 512.658.9500 or email@example.com